I regularly get the question from web shop owners: “do you really sell more with professional product photos?” Let me put it this way: everyone knows the expression, ‘A picture is worth a 1000 words’ and it doesn’t just come out of the blue. People remember 80 percent of what they see and only 20 percent of what they read. So, that your customers remember the product they have seen is already an advantage, but there is more…
Do you have a physical store? Then your (potential) customers have the opportunity to come to you and take a thorough look at the product they need or may have seen in a brochure, on social media or at the neighbour’s. Not only can they see it, they can feel it, maybe try it out or you can give them a demonstration. An important advantage that can persuade them to make a purchase. With a webshop you unfortunately miss this great advantage and you have to convince your customers in other ways. Professional product photos are indispensable here. Below I explain why.
Potential customers screen your website and will only stick around if the products you sell are presented as attractively as possible on your website;
With good product photos you help your customers visually understand what the product is exactly, by lighting it from different sides, and what it can mean for them. 360° photos are playing an increasingly important role as a result.
If a product doesn’t live up to expectations, customers send it back. Customers know exactly what to expect through clear and true-to-color product photos from multiple angles. Return percentages can drop as much as 17% (especially in the fashion and shoe industry).
Strong product photos can provide a major competitive advantage: when the exact same product is presented with professional images, you create more consumer confidence than when the product is photographed with a smartphone. Do your competitors already have strong images and a sleek product presentation on their website? All the more reason to hire a product photographer today;
In addition to the fact that professional images inspire confidence with potential customers, they can also strengthen your image. When you develop your own style together with the photographer and implement it throughout your webshop, this will ensure recognition and you will have your own unique content.
When you provide the file names of the product photos with a good product description, your photos will also appear faster in Google images and people will click on the most beautiful photos,
You can share professional product photos on your own social media channels. By placing social media buttons on your product pages, you can also ensure that potential customers spread the photos of your products.